Ashok P. Hinduja talks about Hinduja Group’s media venture
Hinduja Ventures, a prominent conglomerate updated and reorganized its media business recently. The company de-merged Grant Investrade’s Headend-in-the-Sky business and merged it with Induslnd Media and Communications. The company reaches out to over 6 million people through customers, cable operators, employees, dealers, etc. in India.
The thought behind the reorganization in media business is to deliver a fully encrypted digital cable service at a national level with uniform high quality and consistency (digital television distribution and cable). It will further help to smaller multi-system operators (MSOs) to support and retain their business identity.
It will help in improving IndusInd Media business, providing optimum pricing and freedom of choice to customers. It will also help the cable digitization required to cover Phase III and Phase IV markets of over 7,000 towns and another over six lakh villages. The launch of HITS will be of great help to the customers and will enable them to choose most cost-effective packages.
Talking about the thought behind the reorganisation in media business, Ashok P Hinduja, Chairman, Hinduja Group of Companies (India) stated that, “It was to synergise the strengths of both the platforms (digital television distribution and cable). It will deliver a fully encrypted digital cable service at a national level with uniform high quality and consistency. While doing this we will help those local, independent and smaller multi-system operators (MSOs) to sustain and retain their business identity, which have been painstakingly built, without them having to invest in expensive digital infrastructure.”
He further highlighted that how it will help to improving IndusInd Media business stating that, “It will bring about synergies of scale, uniform quality of service, packaging, billing and customer service. Cost efficiencies will enable IMCL to provide optimum pricing and freedom of choice to customers. It will help the cable digitisation required to cover Phase III and Phase IV markets of over 7,000 towns and another over six lakh villages. IMCL has been a key access MSO to cable operators across the country. As a single integrated company, IMCL can fulfil the needs of local cable operators (as B2B) and provide high quality digital services (B2C) to end customers. India continues to have over 150 million homes connected through cable service. Of this, hardly 35 million has been digitised. Presence of a complementary technology platform like HITS would contribute to the cause of rapid cable digitisation.”