Beximco announces launch of first DTH company for Bangladeshi TV viewers
Beximco Group, a leading Bangladeshi industrial conglomerate, today announced a joint venture with Russian investment and industry holding giant GS Group to launch Bangladesh’s first DTH (Direct to Home) company for TV viewers in the country.
The newly formed joint venture – Beximco Communications Limited – will come with integrating technological support from GS Group.
The DTH technology enables a broadcasting company to directly beam the signal to TV set through a receiver that is installed in the house of a subscriber obviating the need for a separate cable connection.
The commercial launch of the DTH platform is scheduled by the end of 2014 and it aims to net 300,000 subscribers during 2015. The company plans to rope in additional 400,000 subscribers annually.
The joint venture will concentrate its activity on the mass segment by offering its customers TV packages with local as well as leading international channels.
“Presently, Bangladesh does not have any legal DTH operator. The viewer’s only choice is between a few cable operators and a terrestrial television channel,” said Salman F Rahman, Vice Chairman of Beximco Group.
He said signals of Indian DTH operators are broadcast illegally without providing Bangladeshi audiences any local TV programs. “Nevertheless, the demand for a local DTH service is high and Beximco Communications Limited hopes to attract a significant number of subscribers in the country having a population of over 160 million,” Rahman added.
Sergei Dolgopolsky, Foreign Projects Director within GS Group, said the ‘head-end’ and the ‘up-link’ are to be installed in 2014, paving way for the first DTH broadcasting services in Bangladesh.”
“Our network will cover the entire territory of Bangladesh,” Dolgopolsky added.
DTH services refer to the distribution of multi-channel TV programs by using a satellite system by providing TV signals direct to subscribers’ premises. For DTH connection the broadcasting company provides a set that comprises the dish and a receiving set. The company beams an encrypted signal that only the set installed in a subscriber’s household can receive and enable viewing.
DTH has many advantages like one can do away with the cable operator who provides channels of choice and there is no assurance of quality. The quality of signals in this case is expected to be superior since the signal is not split through a cable. By choosing just the signals that one needs, there is a possibility of reducing subscribers’ monthly cable bill.
BEXIMCO has grown over the years, the flagship platform now has operations and investments across a wide range of industries including textiles, trading, marine food, real estate development, hospitality, construction, information and communication technologies, media, ceramics, aviation, pharmaceuticals, financial services and energy. Today the BEXIMCO Group (“BEXIMCO” or the “Group”) is the largest private sector group in Bangladesh. BEXIMCO was founded in the 1970’s by two brothers – Ahmed Sohail Fasiur Rahman and Ahmed Salman Fazlur Rahman. The Group sells its products and services in the domestic Bangladesh market as well as international markets. BEXIMCO is the largest employer in the private sector in Bangladesh and employs over 48,000 people worldwide.
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