Akshaya Patra Foundation & Graffiti initiative on Social Media Day

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If Hashtags Could Feed

Business Wire India

If Hashtags Could Feed is a digital campaign (stylized as #ifhashtagscouldfeed) by Graffiti Collaborative in partnership with The Akshaya Patra Foundation. This campaign is a digital only campaign, which is an extension of #Project750 by The Akshaya Patra Foundation.

On the 30th of June, Social Media Day is celebrated across the world. Since #ifhashtagscouldfeed is a digital campaign, we are launching it on this day and to garner maximum traction. The campaign will run for a duration of six months. The aim of the campaign is to inform people to the cause of the Akshaya Patra Foundation. Aside from this, it’s to make people aware that hashtags alone will not lead to action, people will! Our aim is to encourage people to actually make a difference and then to use social media to spread the word. This campaign will be a first of its kind fund raising initiative on social media.

If hashstags could feed is aimed at making the general public realize that currently on social media, people simply use hashtags to express their concern or support for a cause. However, hashtags help raise awareness about the cause will not help resolve. Only people’s action can help in resolving the issue. By doing this, we hope sensitize people that donations are required for any cause to be resolved and by simply using hashtags, no real action is taken.

Here’s how we have conceptualized the thought behind this campaign. Hashtags, everyone uses them! What started out as a simple symbol has now become a universal symbol of personal expression. Today, people use hashtags for everything under the sun. Hashtags are used to highlight issues, social causes, environmental causes as well as a fun night out or a good meal. There are a number of causes that use hashtags, very few people realize that merely using or sharing hashtags is not enough. If a hashtag is not accompanied by action, there can never be a tangible result. While hashtags raise awareness, we must realize that awareness alone does not and cannot bring about action.

About Akshaya Patra Foundation:

The Akshaya Patra Foundation headquartered in Bengaluru, India, executes the world’s largest (NGO run) mid-day meal programme. Implementing the Government of India’s Mid-Day Meal Scheme with a vision that ‘No child in India shall be deprived of education because of hunger’, the Foundation today serves over 1.4 million children from 10,770 Government and Government aided schools across 10 states in India. Akshaya Patra is currently working towards fulfilling its mission of feeding 5 million children by 2020.

Akshaya Patra has achieved the scalability and sustainability of its programme by leveraging technology to feed underserved children across India. With 10 kitchens ISO22000:2005 certified, and the remaining in the process of certification, today Akshaya Patra’s operations model has become the subject of various studies from across the world.

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