A small sneak peek into the journey of Play Games 24X7
India is a country where indoor games stand on the same footing with outdoors. The most submissive games as been played from generations are based on cards. Thus, March’09 was the time when Play Games24X7 made an eminent development in gaming industry by being the first one to offer online rummy for cash. Within just one year of its operations the company proved its worth in the market by presenting positive Cash Flows during September’10.
With steady growth and surging demand of online card games, the company had to arrange investment for expansion in lieu of delivering the ‘Best Rummy Experience’ to every Rummy Player. That is the reason in April’ 12, Games 24X7 the company raised huge capital from Tiger Global Management, to built the strongest creative team in India. The dedicated work force had put in a great toil to make this organization a huge success which was observed when the website recorded the participation of more than 1 million players in June’ 12, making it one of the leading online rummy card games playing portals in India.
During August’ 12, the company rebranded its site Games24x7.com as Rummycircle.com as it then implicated new interface with utmost attractive features. With an aim of establishing a lasting engagement with its audience, the makeover of the website took the user experience to another level. The acceptance of this game was creating frenzy over website and to give a gamer the ease of playing, the company became the first to launch Rummy for cash on mobile in India in April’ 14. Play Games 24 X 7 was binding by its name as it set afloat the 100% legal, SSL secured mobile site that enabled the players to play games on 2G/ 3G/ Wi – Fi internet platforms whilst take joy in Rummy for real money at any time per their convenience.
The motive of each online game is to keep its audience captivated for which the most updated technology in alignment with fetching graphics is the necessity. Along these lines, the company started ‘Ultimate Games’ Freemium Model in January’ 15 which is a famous monetization method via In- App purchases. This method endows players to swiftly reach advanced levels, bag power-ups etc by using real money to buy virtual credits.
The company was excelling at rocket speed as it went ahead with a launch of its new game ‘Teen Patti’ in March’ 2015. Teen Patti that was played by people inside a room was now widely available for each one with rigorous efforts of Ultimate Games. The most remarkable time in Rummy Circle expedition came when it went Mobile id est the company launched its mobile app. In April’ 15 any mobile phone with decent internet connection, a relevant browser and Android OS or iOS was now offering Rummy game without having to actually download the same.
Google Play store reviewed heavy download of Ultimate Teen Patti that made this game to emerge as the number one grossing app within just few months of its launch in June’ 15. Weekly revenues of this game left behind every popular game then and icon of Ultimate Teen Patti now found in the favorite category of each handheld device. With such picked- up demand of online card games the company further launched another titles namely, Ultimate Rummy and Ultimate Poker in August’ 15 with improved intrinsic features without compromising on core user experience. Not later Rummy Circle launched its TV campaign in January’ 16 to address those who are yet to explore these sensational games.
So far the company is moving speedily towards pinnacles of success as recently in April this year the company has unleashed India’s first social betting game – ‘Ultimate Bet – Cricket’ for betting on cricket games especially when IPL was about to take toll on the crowd.
- Previous Gold is the ultimate investment in this moment : Umar Farooq Zahoor
- Next Jignesh Shah, The first Asian to be counted in ‘Dominant Financial & Futures Industry Leaders’ by FIA