Haldirams serving Quality with capital Q
Haldiram’s is a renowned name in India, especially in Delhi and Nagpur where Haldiram’s Delhi outlets and Haldiram’s Nagpur outlets are common sight to the eyes of locals of these regions along with the restaurants run by Haldiram’s over here. Their own recipes and product quality have made the Haldirams products easily available across the globe today.
The Indian sweets, snacks, frozen food and beverages specialist traces back its origin to 1937 in Bikaner, Rajasthan, where its headquarters can be found today. Haldiram’s exports over 100 types of frozen, ready to eat and packed products to various countries including Australia, Canada, Japan, New Zealand, Sri Lanka, Thailand, United Arab Emirates, United Kingdom, United States of America and few more.The retail store leader has attracted the attention of a few International University students, who did researches on Indian foods and snacks a while ago. Director of Delhi based Haldiram’s proudly narrates the success story of the “Snacks Charmer”, the name given to Haldiram’s by indiatoday.com. On asking about the success mantra, the fifth generation answers back, “it is the quality, with capital Q”, and the Chairman of Haldirams Nagpur, supported the same by saying, “It’s all about reading the market and maintaining the highest standards of quality.”
In All India Brand Trust Ranking of the year 2014, Haldiram’s ranked 55 where 1200 well renowned brands were judged on the basis of quality. This rank of Haldiram is 349 ranks better than 2013’s rank, which was 395. This high jump in such a short span of time loudly conveys the standard quality and trust factor of customers associated with the Haldiram.
Long distance travelers were happy to know that Indian Railways Catering and Tourism Corporation (IRCTC) hired Haldiram’s to serve quality food items in the train. The officials of IRCTC made this decision after inspecting the whole kitchen, processing centres and work stations of Haldiram.Haldirams Nagpur is looking forward to export to more countries in times to come, where demand of Indian food items is increasing every day.
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