How to Align Digital PR & SEO for a leading-edge marketing strategy

As the world move towards digitization, everything is undergoing a digital makeover. Being a part of the wider marketing approach, using PR tactics can create a positive impact on your SEO performance, if utilized significantly.

With digital PR, SEO is aligned to deliver the right content at the right time, with prolific reachability.

Why does SEO need a PR dimension?

Along with possessing in-depth knowledge of the market, and an inclusive contacts list, giving your SEO a digital PR approach can help you gain a differentiating factor.

Link-building

PR, and SEO are connected through link-building. Acting as a cobweb, one website lands to another through backlinks. Using it to an advantage for earned-media placement, it can be used to accelerate search rankings.  As one high- quality backlink can sabotage several low- quality links, they can lead to better customer engagement.

Keywords

Keywords have the ability to trend the content in top search results. Incorporating notable keywords in the content would increase visitations, and ultimately lead to better rankings. Keyword research, and their relevant insertion could improve the overall digital marketing campaign.

Social Engagement

The social outreach of your site can be enhanced through PR. By inserting relevant keywords, and creating engaging content, the traffic to your site can be increased exponentially. The purchase decision of the customers can turn favorable, if you get yourself promoted through the right publications.

Positive reinforcement

Mostly people want their purchase decisions to be reinforced by good reviews, and ratings. For people who are unfamiliar to your site, reviews will help foster purchases, making potential leads turn into future clients. Negative reviews, on the other hand, can impact the brand undesirably, reducing the sales, and hampering brand image.

Brand recognition

Gaining recognition has increasingly become crucial for any brand. It helps to secure a feature on influential sites, and gain credibility amongst people. Your brand will automatically rank better if you manage to be visible on various portals, such as social media, websites, page-links or any other mentions.

As the differences between Digital PR & SEO slide, the potential of both aspects of marketing are being maximized. Acting as powerful means of engaging customers, through sharing and interaction, they are ultimately leading a business to significant outcomes.