marketing mix

Public Relations (PR) is a crucial part of any business marketing strategy. Its impact on the overall sales and revenue of the business cannot be undermined. Core activities of PR help create brand awareness, and prove effective communication with the consumers aiming to influence their purchase decision.

Viewing PR is integrated with other marketing tools, it can serve the following purpose:

1. Business promotion

The underlying purpose of PR is to promote a brand by publicizing its products, and services. With digitization acquiring every aspect of a business, reinforcing it with PR, can be a tool to reach wider mass audience. Acting as a leverage to a brand, PR can magnify customer engagement, ultimately boosting a business.

2. Managing Reputation

Public relations help to promote, protect, and maintain a brand’s goodwill. It aims to strengthen the relationship between an organization, and its customers. It positively influences opinions, and mitigates any possible damage to the reputation of the organization.

3. World-Wide distribution

With the help of online PR, instant press and information releases are being made possible. Now a press release can be distributed amongst large number of people instantly through email, and social media.

4. Cost cuts

Cost-effectiveness can be an added advantage of PR, when integrating it with other digital marketing tools. It helps put things in the best light by using earned, owned, and paid media.

PR transcends into digital PR: How effective would this be?

As digital marketing knocks every sphere of our lives, PR has also undergone a digital makeover. With online tools, the purpose of PR has not just been restricted to build a communication medium. Host a base for brand awareness, and customer engagement. It is bridging gaps between audience, and organization through direct communication tools, that deliver prompt, and unadulterated messages to the target masses.

Search engine optimization (SEO) tools are available to, guide, and restructure organizations, and help grab opportunities online. By using specific keywords relating to your business, you can optimize your press release, and influence the search queries. Apart from this, there are several other benefits that come with online PR such as, cost and lab our cuts, viral tendencies, expanding public knowledge, etc.

The ultimate purpose of PR can served better with the support of digital media, as companies can now directly reach their target audience, and sharing their objectives.


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