Navrattan Kothari KGK Group | Diamond Mining to Diamond Tokenizing

Table of Content:

• Navrattan Kothari KGK Vision
• KGK Group Future
• Navrattan Kothari Legacy

Navrattan Kothari KGK Vision:

Being a great leader, and taking his vision to the next level through his relentless efforts, if you think Navrattan Kothari’s profile as a diamantaire, a protagonist of the KGK group is the full measure of his calling, you haven’t been familiarized with his other side.

Providing the world the greatest quality of gems, diamonds, stones and finest pieces of craftsmanship, KGK group has reached carved its niche, building a brand that with time, has only risen.

“I have been learning about our business since early childhood and till date my learning has never ceased. Success encourages me to learn more and stretch my limits. Now that I am teacher, I love sharing all the knowledge, experience and guidance that my forefathers have taught me,” says Navrattan Kothari, chairman, KGK group, who has not only outshined in the endeavor he undertook, but also inspired others to shine, setting the perfect precedent for his children.

Just as he invested his time and hard work to bring KGK Group to the level it is today, his sons Surendra Kothari, Sanjay Kothari and Sandeep Kothari have the capability to carry forward the business. They believe in following their family-led footsteps but at the same time frame a unique identity for themselves through their work.

Being one of the front runners in the diamond industry, KGK group strongly believes in class, quality standards and authentic masterpieces of craftsmanship. Located in Jaipur, the Kothari family, is proclaiming major status not just in India but in some of the major world cities as well.

Talking about the company’s success curve, Sanjay Kothari, Vice Chairman, KGK says, “Our family enterprise is built on ideals that have enabled us to flourish across borders and cultures. We believe that truth is multifaceted, and we respect life and diversity. We embrace the viewpoints of others and strive for transparency and balance our relationships that have always helped us attain the status of a global conglomerate.”

India has a strong global hold in terms of diamond manufacturing and exports, comprising of 95% of the produces in the world. KGK group has taken Indian manufacturing up several notches, claiming hold on state-of-art technologies such as laser marking, diamond mapping, and water jet laser cutting, to produce some of the finest quality of diamonds in India.

Every business needs a strong core to withstand the volatile environment, but it’s the innovation and change that paves its way forward. While Navrattan Kothari has built the firm over the years, his sons’ envision and build the future of KGK through expansion, reinvention, and innovation.

Legacy of excellence: Changing the realm of current business

KGK Group is one of the few multinationals that cover the entire bandwidth of diamond business, with a vertically-integrated presence including mining, sourcing, processing and distributing diamonds, colored stones and jewellery for over a century.

The company has a global presence across 17 countries, the 12,000-staff strong group has operations and offices in Asia, Australia, North and South America, Europe and Africa.
Looking at the expansion portfolio, Sanjay Kothari, opened a diamond-cutting factory in Vladivostok, Russia, with an expected sales target $70 million.

Sanjay says, “We are looking at expanding our export markets in the Asia-Pacific region, both by selling rough through Eurasian Diamond Centre and by roping in new clients in China and Hong Kong, and in the future, in Japan, Singapore and South Korea and other parts of the globe.”

As far as building the brand is concerned, it is one of the crucial elements for the firms marketing strategy. Elucidating on it, Sanjay says, “Considering the progressive jewellery industry and its well-informed and well-travelled customer, investing in brand building exercises becomes imperative. We, at KGK, are focusing on making our jewellery brands as identifiable names in the industry that the customers reckon fine jewellery with.”

KGK Group Future

On questioning about the future expansion of his company and their retail-arm, he adds “Jewellery players can’t simply do business as usual and expect to thrive. Our mission is to grow our market share, and we will accomplish this by expanding our network, strengthening our business alliances and continuously investing in R&D programmes. Innovation is central to remaining relevant and agile in a fast-changing world,” says Sanjay Navrattan Kothari.

Sanjay strongly focuses on extending his product experience in the eyes of the consumers. Talking about how he wants people to perceive his products, he says, “Every jewelry company should seek to strengthen and differentiate its brands through unique, distinctive designs. Most consumers prefer to buy expensive items from stores, which are perceived as more reliable and which provide the opportunity to touch and feel the merchandise—a crucial factor in a high-involvement category driven by sensory experience.”
Setting quality milestones in the bling business

One thing is constant in the business vision for KGK is their focus on adaption and innovation that makes the firm enter into new business avenues, and pushes their business towards a better growth trajectory.

Leveraging modern edge technology to ramp up the production, KGK Group’s young generation of entrepreneurs aim at setting a new precedent for brilliance in the diamond industry.