India’s leading digital content studio, Rajshri Entertainment has tied up with Likee app for its short-form content. Rajshree Entertainment is known for creating content in various languages and categories. Launched in India in 2017 and created by Singapore based BIGO Technology and is a leading global short video creation platform. The app is available in Hindi, Punjabi, Gujarati, Bengali, Marathi, Telugu, Kannada and Malayalam. The app provides innovative and extensive tools for the end-users to create video content. It features AR effects with 4D magic, a large variety of dynamic stickers, lip-syncing Music Magic filters and a lot more. The app has also Guinness World Record in its name for creating the ‘Largest online video album of people waving a flag in India’ during its ‘No matter where I am, #IAMINDIAN’ campaign.
Vice President of Rajshri Entertainment, Inderpal Singh says, “We are truly excited to partner with Likee for our short-form content. We are constantly working on creating interesting and compelling content across various languages and genres that appeals to audiences across age groups. Our association with Likee will help us discover newer audiences for our content.”
Vice President of BIGO Technology, Aaron Wei says “Likee is extremely happy to partner with Rajshri Entertainment, a renowned name in India for offering a wide variety of engaging content that is loved by Indians across the cities. This partnership is in alignment with Likee’s intention of delivering more valuable information to users apart from entertainment.” He also added that, “We are also happy that apart from adding unique flavour to our platform, Rajshri will connect with new set of audience and further expand its already huge base of followers in India. We aim to unite more media to deliver meaningful content to Indian market.”
Created by BIGO Technology Pte. Ltd, Likee is a leading global short video platform with variegated contents where youngsters can create video contents. Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the significant companies globally in the field of development and publishing of apps.
About Rajshri Entertainment:
72-year-old Rajshri group is one of India’s largest, oldest and most successful TV and film studios. Rajshri Entertainment is the new arm of the Rajshri Group and is a leading entertainment studio in India. It produces content across various genres and languages including kids, food, yoga and lifestyle shows as well as an extensive catalogue of popular Bollywood movies. This content is then widely distributed across the world’s leading digital and traditional platforms.