Micromax’s arrival in Smart TV market offers extensive options; brands’ affordable pricing to play significant role

Due to easy accessibility of high-speed internet services in most parts of the world, there has been an unprecedented rise in audience on digital platform. In this backdrop, besides the successful mobile phones and laptops, Smart TVs have also been able to gain a huge share of the viewing time of users.

Therefore, giving huge momentum to smartphone brands such as Micromax to enter the space, generally dominated by Samsung, LG in the Indian market. Thanks to the low data tariffs initiated by Jio, Internet-enabled smart TVs now have a huge potential in India. If the recent online video consumption is anything to go by, then things look very promising for Indian electronic brands.

Here Rajesh Agarwal’s Micromax has a great opportunity to capture the smart TV market in India, considering its reasonable price tag and mass appeal. The company offers its customers an option to access the same facilities which the other brands generally offer at a higher value. It was in the year 2012 that Micromax entered the smart TV segment. With its recently announced Android-powered smart televisions, priced at Rs13,999, stiff competition is expected in the upcoming years.Smart TV segment comes at a time when over-the-top video platforms such as Netflix, Hotstar, Amazon Prime, Voot are witnessing a huge growth in the country. In addition to this, Reliance Jio’s fiber net market share, with about 300 million mobile subscribers is expected to boost Smart TV market in India.Building on the potential Smart TV market in India, Rajesh Agarwal, Co-founder of Micromax Informatics Limited, recently said, “We strongly believe that Smart TVs are the future in this segment and with the launch of our newest range, we have attempted to give our consumers the best of that technology by giving them a larger-than-life smarter experience.”

This Indian brand has built its name significantly in the Indian market due to its extensive production in the country through its existing facilities in Rudrapur, Hyderabad. Thereby charting a successful domestic example, where it continues to facilitate the manufacturing of diversified electronic goods such as television, ACs, mobiles.

Alongside this, ongoing US- China trade war has reduced the demands of Chinese electronic brands. This invariably has the potential to boost our Indian brands to explore other potential electronic goods, thereby solidifying diversified approach. However, it would be interesting to see how Rajesh Agarwal’s Micromax fares in the upcoming months in smart TV sector, as the present situation looks good.