Digital PR: Paving way for brands to a wider audience

The advent of internet has brought new feats across a diverse set of industries and unveiled new opportunities for individuals and businesses. Earlier, for most businesses, TV, radio or print publications are the only mode of communication. Owing to the advancement in technology, today, brands have a new tool i.e digital PR through which they can improve their online visibility and reach out to a wider audience.

Both digital PR and traditional PR share a common goal: to enhance a client’s reputation and increase their presence among the target audience. However, the underlying difference between the two is the mode of accomplishing the goal.

The digital PR agencies connect with journalists, bloggers, influencers and send online press releases of their clients to obtain powerful backlinks, social media mentions and improve their Search Engine Optimization (SEO). If you are despondent over the fact that your website isn’t ranking in the top positions for your keywords in Google search results, Digital PR is the access card to building your online presence now.

It takes a well-strategized digital PR campaign for your brand to get the attention that it deserves. Below are some of the most common types of Digital PR strategy.

• Publishing good quality articles online and networking with journalists and editors to generate high-quality backlinks.
• Publishing PRs and newsworthy content
• Reaching out to influencers and bloggers to gain backlinks and mentions on blogs or social media accounts.
• Syndicating info-graphics and social media posts.

Digital PR is undoubtedly the golden ticket to build your brand’s presence online. However, the question arises – how will it benefit the business and brands?

As you publish articles on high-authority websites and create backlinks that direct to your website, your ranking for specific keywords will improve. When you move up the rank in google, there are more chances of gaining traffic to your website, leading to more people getting to know about your brand. Additionally, creating engaging and good-quality articles will build your credibility among the target audience. A well-strategized PR will present your products in front of relevant audience members and the more people read about your products and services, the more leads you will generate leading to more sales.

Whether you hire a digital PR consultant or run a digital PR team in-house, the key metrics that determine the success of the digital PR campaign is in the number of leads and sales you generate.