Expertise in marketing is the key to success of Tarish Bhatt

It wouldn’t be an exaggeration to say that survival of the fittest has been replaced by survival of the most marketed. And one can be sure of the credibility of this thought as it comes from one of the most dependable sports managers, Mr. Tarish Bhatt. This doesn’t mean being fit (or fitting into the bill) isn’t required, it simply means there are necessities more than being good at something to survive in that particular sphere. This implies on everything under the sun, from products to places, from sportspersons to their agents.

The work of a sports agent includes everything related to the sportsperson they’re working for, from their finances and endorsements to public relations and beyond. This also means making everything work out for the sportsperson. And for anything to work out in favor, when the audience is in billions, marketing is the key.

Mr. Tarish Bhatt is known for the roles he plays the best, which include that of an athlete representor, contract negotiator and celebrity manager. He’s also been an author and a sports reporter, covering stories on cricket and hockey among others. But in all the roles that he manages, what stands out is sports marketing, which he carries almost effortlessly.

Mr. Bhatt has successfully negotiated a gazillion sports contracts. From multiple brand endorsements, to the release of a blockbuster (MS Dhoni: The Untold Story,) Mr. Bhatt has been everywhere, done everything that sports marketing involves. The insight he has about all things marketing are noteworthy and make it obvious for why the most sought-after cricket star of recent times would only rely upon Mr. Tarish Bhatt.

Marketing has a lot to do with communicating effectively with the target audience. As someone who’s led the communications for several health, fitness and well-being businesses, including the sports retail brand SEVEN (co-owned by MS Dhoni,) Mr. Bhatt can be safely accredited to be well-versed with what’s in and what works. To create brands out of names would sound easier to him than to most of the ones present around.

As an author and a sports reporter, he’s also been involved in covering stories of various sports fields, so of course he knows what gathers attention. Adept at both mind-games and word-plays, Mr. Tarish Bhatt becomes the obvious choice for leading sportspersons for all their marketing requirements. There’s marketing involved with everything he does for himself and for his clientele. This wouldn’t mean it’s always as easy check-mate by him, but he surely comes up with one by the end of the game.