Geetika Mahandru on Brocode: Creating legendary ‘Bro Moments’ one bottle at a time

BroCode is more than just a name – it is a trailblazer in the Indian alcoholic beverage market, creating concoctions that have always been one of a kind in an industry that often serves mundane. With an alcohol content of 15% ABV, BroCode stands out as one of the strongest coolers available in the market.

Geetika Mahandru, President of IndoBevs gives us insights into the thought behind their innovative roster of drinks and its growing popularity among the Genz and millennials. The company has 35,000 outlets in 25 states, which is a testament of their increasing popularity and reach.

IndoBevs, established in 2007, has always embraced a non-conformist ethos – challenging the conventional and redefining the boundaries of traditional beverage crafting. The company has disruption on its mind and innovation in its DNA. IndoBevs launched a cooler at a time when it was an unchartered territory for the beverage industry in 2018. Its successive popularity was nothing short of a sensation!

With a flair for creating drinks that have become indispensable to young drinkers, IndoBevs has seen steady growth and diversification in an industry often associated with traditional methods and beverages.

“We at IndoBevs don’t just push boundaries, we toss them out of the window! BroCode is the ultimate catalyst for unfiltered fun and epic ‘Bro Moments’ that leave everlasting memories. It’s the go to choice for those who want to live their life on the edge and are not afraid to embrace the unexpected,” says Geetika Mahandru.

What differentiates BroCode from traditional drinks is its ability to appeal to both first-time drinkers and seasoned alcohol consumers. Its smooth aftertaste and carbonated fruity taste appeal to new drinkers while its alcohol content is sure to please those who prefer strong beverages.

Contrary to regular beer or whiskey, BroCode has a fresh taste that suits the sweet Indian palate  without causing the typical unwanted alcohol breath.

“We are delighted that BroCode has become a staple at millennial and Gen Z hangouts. Its fruity flavors have even earned a nod of approval from the ladies, proving that sometimes, the strongest choice is also the sweetest,” adds Geetika Mahandru.

Designed with convenience in mind, especially for on-the-go drinkers, its innovative ring pull-up cap has made the whole drinking experience smoother. It is designed to be opened when the squad gets together.

Forget fumbling for a bottle opener, just pull it for an easy pour, making it perfect for spontaneous celebrations or laid-back hangouts. The easy-to-use packaging ensures that you spend less time struggling and more time enjoying the bold flavors BroCode is known for.

Bro Beverages offer a trifecta of drinks, BroCode, Brose` and Big Bro – that ensure you have a great time sipping these treats. Whether you are an occasional drinker or a seasoned connoisseur, there are options that cater to all preferences.

With tag lines like “Just one is enough” and “1,2,3, floor”, BroCode doesn’t just hint – it outright declares that it is not for the faint hearted.  This is not your typical drink; it’s a challenge in a bottle specially designed for Gen Z and millennials who enjoy testing limits and welcoming the unknown. BroCode ensures you have something to talk about even after the night has ended.

If you are up for more than you bargained for, BroCode is here to up the ante. Just one sip and you will see why it’s the life of the party. Salud to those who dare!