To promote domestic as well as international travellers in Madhya Pradesh with an objective to develop the quality supply of Homestays in the state, the Madhya Pradesh Tourism Board (MPTB) signed an MoU with India’s leading online travel company – MakeMyTrip Private Limited, on Friday. The partnership is aimed at giving a boost to homestays available for travellers visiting the state.
Under the MoU, MakeMyTrip plans to tap less-explored but high potential destinations in the state, along with native businesses aiming to elevate the local economy through homestays. MakeMyTrip’s is planning to add all such properties under its Alternative Accommodations category list to promote the experience of the rural way of life for travellers. The home-sharing economy has witnessed an increase in its demand as the travellers are exploring new experiences under eco-tourism. This MoU will not only boost the earnings of micro-entrepreneurs but will also help in fostering tourism in the Madhya Pradesh.
Director of the Madhya Pradesh Tourism Development Board, Dr Manoj Kumar Singh, said, “We are delighted to partner with MakeMyTrip that has transformed travel and tourism landscape in India. This partnership is aimed to attract both domestic and international travellers and make them experience culture, nature and hospitality that Madhya Pradesh has to offer. The partnership not only provides a fillip to the rural economy but will also help boost tourism in a big way.”
Chief Operating Officer, MakeMyTrip, Mr Vipul Prakash, said, “We are honoured to join hands with the Madhya Pradesh Tourism Board to meaningfully promote homestays in a state that has immense tourism potential. We have seen a growing number of people seeking travel experience in authentic surroundings, and they are choosing homestays as their preferred accommodation option. With a rich heritage, culture and beautiful wildlife, Madhya Pradesh is one of the most promising domestic destinations in India, and we look forward to promoting micro-entrepreneurs who are opening their homes to boost tourism in the state.”
Under the MoU, MakeMyTrip and Madhya Pradesh Tourism Board co-jointly will conduct training sessions and workshops on ‘hosting standards and best practices’ and other operational aspects for current or potential hosts of homestay facilities and unique properties in Madhya Pradesh.
About MakeMyTrip:
MakeMyTrip is one of the leading online travel company in India that owns and operates (directly or through affiliates) well recognized online brands, including MakeMyTrip, Goibibo and redBus. Through its mobile apps and websites, travellers can search, plan and book a wide range of travel services and products in India as well as overseas. The services and products made available include air tickets, hotel and alternative accommodation, holiday packages, rail tickets, bus tickets, car hire and ancillary requirements like providing travel insurance and visa processing through third parties.
