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IMAX’s sets new world record with Avengers Endgame; movie beats previous record-holder Star Wars

Stan lee gave us memories and brilliant cinematic experience cherished by people from all walks of life. Avengers is undoubtedly one of the greatest series the world has ever witnessed.

Just as the news of Avengers Endgame being released in April surfaced, the IMAX screens have been pre-booked by the excited fans who want to see the concluding movie with the best experience. The movie Marvel Studios’ Avengers: Endgame, which also holds the mark of being the second Hollywood film to ever be shot entirely with IMAX cameras, set a new IMAX global opening weekend record of approximately $91.5 million, surpassing the previous record holder Star Wars: The Force Awakens, by substantial margin of 92%.

“The fact that tens of millions of people all over the world have already enjoyed Avengers: Endgame in just the first few days points to the growing phenomenon we’re seeing among audiences, particularly younger generations, seeking out authentic and extraordinary shared experiences,” said IMAX CEO Richard L. Gelfond.

“Like the Marvel Cinematic Universe, our decade-long relationship with Marvel has only strengthened over time with each film creating a deeper connection between these beloved characters and IMAX audiences worldwide. Endgame was filmed entirely using IMAX cameras, which provides a fully immersive experience that ‘eventicizes’ the film in a way that no other presentation can.” he added. IMAX made 50 new opening weekend territory records in countries such as France, Germany, Italy, Japan, India, Taiwan, Mexico, Brazil and Argentina. IMAX has also established a new 5-day record of $42.4 million in China beating its previously-set record.

Avengers Endgame has been a blockbuster in the American region as well, grossing $26.5 million in IMAX, leaving behind the opening success of its prequel Avengers: Infinity War by (14%), and marking IMAX’s second highest-grossing domestic opening weekend ever.

“Avengers: Endgame not only set a historic IMAX record with the best opening weekend of all time, it nearly doubled it. We extend an enormous congratulations to the incredible team at Walt Disney Studios and Marvel Studios including our friends Joe and Anthony Russo and Kevin Feige and look forward to continuing our close collaboration through the next phase of the MCU,” said President, IMAX Entertainment, and Megan Colligan.                                                                                                                                                  The unparalleled technology of IMAX, and its global footprint has undoubtedly made it one of the best movie experiences across the globe. Book your tickets now to experience the best of Avengers!

Neha Nanda

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Neha Nanda

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