Business

Government issues new guidelines for multinational e-commerce giants, sentiment of domestic players gets a boost

While it is a no-brainer that coronavirus outbreak has disrupted almost all industries, for consumers, it has come to a relief that despite the nationwide lockdown, we are never out of options even when we are in dire need of household items and groceries, thanks to the availability of online delivery services. Among the companies that have been on full swing is Amazon, which in fact, has seen a major upscale in its revenues when other big corporations have been facing shortcomings.

While the e-commerce giant has been fulfilling the essential as well as non-essential items’ demands of its consumers, this seemed to be posing a big threat to the small Indian traders. In the light of this concern, the government has recently announced a new and revised guideline that refrains e-commerce platforms like Amazon and Flipkart from delivering non-essential items during this lockdown period. While this may have disappointed these multinational firms, it sure has come as good tidings for domestic players. Commenting on it, the Confederation of All India Traders (CAIT) “lauded PM Modi and HM Amit Shah for the most pragmatic decision” of “valuing the sentiments of Indian traders and protecting their business interests”.

With that said, while multinational ecommerce companies have been prohibited from delivering non-essential items and if the recent move by the government was intended to boost the local players, what else can be done further? According the Retailers Association of India (RAI), all types of retailers – be it local stores or large retailers, should be allowed to deliver items online so that not only will consumers’ needs be fulfilled, it will uplift the MSME sector as well that contributes significantly to the country’s economy.

With multinational ecommerce sites rolling out attractive deals and discounts every now and then, thus luring the customers, small Indian businesses have been greatly impacted. “Even in the lockdown period, they would have adopted their vitiated business model and promote all kinds of malpractices to damage the foundation of Indian retail,” CAIT said in a statement.

Andrew s

Andrew has been in the online publishing industry. After receiving his degree in professional journalism from the Indian Institute of Journalism and New Media, he contributed to multiple websites as a freelance writer and feature editor. Mostly, Andrew tackles controversies and theories that lead to a specific conclusion that either debunk or justify a particular claim. Further, Andrew participates in social developments that aim to simplify every individual's way of life and fight for peace. He is the new Editor-in-Chief of Pressroom Today.

Share
Published by
Andrew s

Recent Posts

Geetika Mahandru on Brocode: Creating legendary ‘Bro Moments’ one bottle at a time

BroCode is more than just a name - it is a trailblazer in the Indian…

3 weeks ago

Jagmohan Garg’s Views on Why Gated Communities Are Becoming the Preferred Choice for Indian Homebuyers

"Gated communities are where security meets serenity, creating the perfect blend for modern living." - …

1 month ago

How to Grow Your Influence and Succeed in the Digital World

In today’s digital world, building influence is no longer just about having a presence; it’s…

1 month ago

Pavitra Pradip Walvekar: “AI Is No Longer the Future, but the Present” Amid Disruption in the Banking Industry

No industry has been left untouched by the revolutionising power of artificial intelligence. And the…

2 months ago

BlueNeba Technologies: Leading India’s Solar Power Revolution

With the rising demand for clean energy solutions, solar power has emerged as a game-changer…

3 months ago

The Story Behind Zardosi: A Tale of Timeless Craft

By Suparna Som "There is magic in every thread, a whisper of time, and the…

3 months ago