~Nickelodeon partnered with the 7Bantai’Z and rapped with the school kids of Ryan International, Noida~
Delhi, September 5th, 2019: This Teachers Day, Nickelodeon India’s leading kids’ entertainment franchise took its campaign a notch higher with their campaign – Guru Cool 3.0. The brand partnered with young and vibrant, rapper group 7Bantai’Z to engage teachers and children in a fun rap battle introducing R se Rap to the teachers. The entertaining rap was created where students demanding fun & learning and teachers speak of importance of the education and the balance that needs to be maintained. This campaign was focused on how teachers can adopt unconventional ways to enhance their learning and ‘Cool’ quotient from kids.
As part of the latest edition of Guru Cool 3.0 – R Se Rap campaign, children’s favourite character Shiva performed the rap LIVE along with the 7Bantai’Z at Ryan International School. Known for his strong and positive influence, Nicktoon Shiva and the rapping artists pumped up the volume and took the kids on a joyride by sharing a few rapping tips and engaging with them through other activities. The activity saw kids performing and humming the rap with the band and having their best time. Through this campaign, Nickelodeon strengthened the student-teacher ratio and broke through their cliché’ bonds.
Principal of Ryan International School said, “The association with Nickelodeon charged up our basic Teacher’s Day celebrations and we could not have enjoyed it better. It was indeed a pleasure to explore the different talents that kids have today with the help of rap-band 7’Banntaiz. The Nicktoons and the rap-band were so playful and talented that they took over the celebrations completely. We were awe-struck with their super cool campaign R Se Rap.”
The team of 7’Bantaiz said, “We were happy to associate with Nickelodeon for this intriguing campaign as we understand the importance of having a cool teacher aka buddy. We are glad that we could contribute to this fun activity.”
Nickelodeon has established itself as a thought leader in the kids’ category by being the No 1 franchise on reach and engagement. The franchise today has the largest original content library in the country with over 500+ hours of content and over 200 hours being added every year. The franchise also boasts of many firsts including the only awards show in the category that empowers kids by making their choice count – The Nickelodeon Kids Choice Awards. The franchise is hence focused on building the kids’ entertainment ecosystem in the country.